The Popularity Of Retro Clothing

Published: 27th September 2011
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The definition of 'retro' is much debated. However, the general view is that 'retro' refers to items dating from the 1980's and earlier with 'vintage' refering to items from the 1960's and earlier. This may change as younger generations discover 'retro' as to them the 1990's are very much 'retro'.


There has always been demand for retro clothing; however, the demand for retro clothing has significantly increased since the early 1990s. The reason for this drastic increase was the popularization of the clothing choices of vogue female celebrities, such as supermodels like Kate Moss or actresses like Julia Roberts, Chloe Sevigny or Winona Ryder. In the 1990s, these celebrities have made it fashionable to shop at thrift stores in California and buy '60s or '70s retro clothing.

Another interesting element in the resurgence of vintage clothing has been the 1990s swing revival. Finally, as of the 1990s, many have become increasingly concerned about environmental causes and recycling. Due to the increased demand based on the aforementioned factors, a myriad of thrift store and vintage boutiques have opened up in the recent decades all over the United States.

So what is the attraction to retro or vintage clothing? For one, retro clothing is more unique than contemporary or modern fashion. You cannot go into Macy's or Nordstrom and get vintage clothes. Retro clothing allows us to feel unique and stand out from the crowd. It gives us a particular sense of style. Again, history and representing particular eras could be your goal by wearing '60s or '70s clothing.

Further, there is a general perception that retro clothing has better quality because these clothes were designed to be worn for many years to come and to be passed from one generation to the next. Many contend that vintage pieces are made of better materials and with generous lines, allowing them to be taken out or in easier. Additionally, many vintage pieces have extensive hand detailing and ornaments, hand embroidery, lace, crochet, and other attributes of a non-mass-produced piece of clothing.

Moreover, without a doubt value for the money is an important factor. Retro or vintage clothing generally cost less than contemporary pieces. Of course, there are exceptions to this general rule (Coco Chanel, Yves Saint-Laurent, Pierre Cardin gowns, etc.) but it holds true for most pieces of retro clothing.

The widespread use of internet has allowed the vintage style and retro clothing to be popularized even further. We are now able to find retro clothing on Ebay, for example, whereas before one would have to go to a multitude of boutiques in different cities in order to find a particular piece. Internet has also opened up the vintage clothing market to customers all around the world.


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For a great selection of retro clothing vist Devoted 2 Vintage - a leading UK Retro clothing supplier


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